What is Expressive Capital and Why is it Important?

Expressive Capital represents an attribute that some companies make use of on their products. The more personality and expressiveness the product has, which resonates with you — the consumer — the more valuable that asset is. The most vital currency in today’s age is expression, says author. Expressive capital is a relevant metric for the most important currency in the modern age of expression. Emotional capital builds on top of the other because people get attached to ideas, symbols, values and plans (which are part of intellectual capital)