What is Growth Marketing?

Growth marketing is built on the traditional marketing model, but it takes marketing a step further by using strategies developed from observed customer behavior to grow a business. The idea behind growth marketing is not just to focus on sales, but to determine what keeps customers coming back to your organization years after launching your product. Marketing strategies like A/B testing, email marketing, search engine optimization(SEO) and data analysis are tools with which you can conduct data research and make improvements on your products and in service delivery.