What Soggy Breadsticks Taught Us About Service and Social Listening

The hospitality sector is forced to stay in pace with the technological advancements that are imbibed in the everyday life of a customer. 82% of these travelers consider online hotel reviews as vital, reading at least nine reviews before booking. 76% of Millennials travel based on recommendations from friends with 87% of them being inspired by Facebook posts. The Marriott has opened two chains of hotel - the MOXY for leisure loving Millenials and the AC hotel for business travelers. Hotel brands can tune in to the online chatter voiced on various channels like Instagram, Facebook, Pinterest, Twitter, Snapchat, and YouTube.