What Type of Anti-Piracy Campaign Is More Likely to Work on Infringers?

UK's Intellectual Property Office published its latest Online Copyright Infringement Tracker report. The report looked at two broad types of anti-piracy campaigns – those that make it clear that downloading or streaming infringing content is illegal and others that set out to highlight the consequences or repercussions of the illegal behavior. The more tech-savvy bunch often have a tendency to see past scare-tactics, and may even have the means to mitigate most threats. The most obvious example of scare tactics and overly-dramatic tone to date is the 'You Wouldn't Steal/Piracy is a Crime' campaign.