What Will Happen to The Marketing Industry After Third-Party Cookies Are Eliminated?

By 2022, Google plans to entirely eliminate third-party cookie tracking in Chrome browser. Cookies are a small data file placed on a user's computer by a website that the user visits. Digital marketers use this information to target ads, tailor page content, and analyze user's web-surfing behavior. New rules will block the most massive way for advertisers to target and interact with visitors. Google Privacy Sandbox explains how these changes will affect online advertising technologies, user acquisition costs and media trading system participants.