When Good Traffic Goes Bad: How to Measure Traffic Quality

Over half of internet traffic today is comprised of little robots performing automated and repetitive tasks for their developers. Good bots account for around 22.9% of the typical visitors that a website receives, and generally respect the regulations imposed on their crawling activity and indexing rates. Bad bots can scrape your content and publish it somewhere else on the web - negatively impacting your search engine ranking positions. The internet is crammed full of invisible bots that have a habit of turning up uninvited onto websites. Some of these bots are completely harmless when they navigate onto your website, while others can carry cruel and sometimes devastating ramifications.