Why Building Enterprise Products Is Awesome

While consumer products get all the hype, B2B products are a quiet gem. It's become increasingly clear that building for enterprise is the easier and more pragmatic route. It’s easier to tell when you have product market fit in enterprise than consumer. Yo, a great example of how consumer products can disappear just as quickly as they’ve risen. The risk of being upended by external factors is the price of building B2 products, says B2 scientist John Defterios.