Why did a Google Algorithm Update Threaten to Shut Down CCN?

Popular cryptocurrency website CCN lost more than 71% of its search traffic overnight, which caused a loss of almost 90% of the website’s revenue. Cryptopolitan.com actually benefited from the Google algorithm update by getting more than a 100% increase in search traffic. CCN largely ignored the content marketing tactics that other websites would rely on in case of a Google update like this. In conclusion, its competitors were much more prepared for the onslaught and that's why they survived. Cointelegraph.com gained a lot more following on Facebook (718k likes), compared to CCN 27k likes.