Why Do We Need a New Product for Geospatial Analytics for Mobility

With the prevalence of GPS all around us & the rise of smartphones, location data is being collected in abundance. Location is a fundamental aspect whenever there is movement of assets (people, vehicles, cargo, parcel) on the ground. For the on-demand economy that we live in, analyzing location data across all your dimensions (users, stores, partners) becomes critical in real-time. This is because you have to match your supply with demand, do location-based pricing, promotions or faster and more accurate deliveries at scale!