Bottom line up front: Gaming is now bigger than film and music combined—yet most players still don’t truly own what they earn or build in the worlds where they spend huge parts of their lives. The most underrated blockchain use case isn’t payments—it’s turning players into owners.
The video game industry brings in more money than the film and music industry combined: $184 billion versus music ($28.6 billion) and film ($33.9 billion). Source: Investopedia
The scale is no longer in dispute. Investopedia’s latest breakdown puts 2024 game revenues around $184B, versus ~$34B global box office and ~$28.6B recorded music—making gaming the heavyweight of entertainment.
Yet despite gaming’s cultural mass, the loot mostly stays with the studios. Players “buy” items, passes, and cosmetics, but license terms and servers ultimately decide what lives or dies. A truly decentralized game—where critical parts of item state and identity are on public rails—could flip the script, letting communities preserve value beyond any single studio’s lifespan.
The stakes: time and people
Who’s playing? (Short answer: almost everyone.) The Entertainment Software Association (ESA) reports 190.6M Americans ages 5–90 play video games and 61% play at least weekly; the average player age is ~36. That’s mainstream, multi-generational, and near gender parity:
- The average player is 36 and has been gaming for ~17 years—this is multi-generational, not a teen niche.
- Gender is near-parity: 53% male, 46% female, with ~1% non-binary/prefer not to say.
- Where they play: 78% play on mobile; ~90% play online—access and social modes are mainstream.
- Why it sticks: 72% of players say games create a sense of community; many cite stress relief and mental stimulation.
- Family factor: Among player-parents, 83% play with their kids, and 51% do so weekly—gaming is shared time, not solo.
- Value perception: 63% of players say video games deliver the best value for money versus other entertainment. Top purchases: in-game currency, expansion packs, skins, and season/battle passes.
How much time are we really talking about?
U.S. time-use data shows gaming/computer-for-leisure is a meaningful daily habit, especially for younger players—and it stays present (in smaller doses) as people age:
- Teens (15–19): ~1.31 hours/day, about 24% of their leisure time (5.36 h total).
- Early 20s (20–24): ~0.93 hours/day, ~20% of leisure (4.67 h).
- 25–34: ~0.83 hours/day, ~20% of leisure (4.26 h).
- 35–44: ~0.39 hours/day, ~10% of leisure (3.80 h).
- 65–74: ~0.43 hours/day; 75+: ~0.44 hours/day—smaller shares, but still a daily fixture.
For context, watching TV is the single biggest leisure slice overall at ~2.6 hours/day, more than half of all leisure time (5.1 h). Gaming/computer-for-leisure is the next tier of “active” leisure—large enough to matter, small enough that improving the value of that hour (via real ownership/markets) could be transformational.
What’s pushing that growth
The games business isn’t slowing down. Research projects the global market to grow from $227.6B in 2023 to $490.81B by 2033—about an 8% CAGR over the decade.
Pro gaming + creators = demand engine. The report explicitly calls out the rise of professional players and streamers as a flywheel for new titles, new formats, and new monetization. In short: more competitive scenes and more creators mean more reasons to play (and pay).
Mobile keeps widening the funnel. Mobile already accounts for roughly half the market (about 52% in 2022 by one estimate), and it’s still the easiest on-ramp for the next billion players.
Tech shifts broaden access. Cloud delivery, subscriptions, and cross-play reduce friction, letting audiences try more games with less upfront cost—supporting that long runway to 2033.
What this means for decentralization:
A market headed for ~$500B with creator-driven discovery is primed for player-owned economies—but only if onboarding is invisible and security is bulletproof. The upside: Tons of room to grow, but only if blockchain accounts and payments are as effortless as any regular game store.
Why “blockchain for games” should matter (but hasn’t yet)
Real ownership: On public rails, a player’s scarce skin, card, or crafted item can be provably theirs—tradeable in open markets and (where sensibly designed) portable across related experiences. Ownership is more than resale: it’s psychological equity in the hours you pour into play. But adoption has lagged for three grounded reasons:
Onboarding is confusing. OneSafe’s recent analysis calls out the cultural barrier: wallets, seed phrases, gas fees, and NFT concepts are still intimidating for mainstream gamers—and many crypto titles over index on earning rather than fun.
Security and trust are table stakes. The industry still suffers damaging exploits; US federal sources show crypto-investment fraud and large-scale hacks remain material risks (e.g., Lazarus-linked bridge attacks; billions in annual losses reported to the FBI’s IC3). Players won’t adopt tech that feels less safe than today’s walled gardens.
“Web3” centralization gotchas. If key game data sits on a private server, your gear can stop working when that server or contract ends. Store the essentials on a public blockchain so items and profiles last.
Signal from 2025: blockchain gaming is active—but noisy
DappRadar’s Q2 2025 read shows the “dapp” (Decentralized Apps) industry averaging ~24.3M daily unique active wallets, with gaming still the single largest category (~20% of activity)—even as AI rises and overall volumes ebb and flow. It also flags $6.3B in quarter losses from exploits, underscoring the trust gap that must be closed. Takeaway: Interest and experimentation are real, but mainstream permanence requires AAA-grade UX and security.
Design principles for a true watershed moment
Before we talk blockchains, remember how big a true hit can be. World of Warcraft peaked at 12 million subscribers at its height in 2010; Minecraft has sold 300+ million copies, making it the best-selling game ever. GTA V has sold 215+ million units and is expected to break records for it’s upcoming GTA VI, and Fortnite has pulled 15+ million concurrent players into a single live event. That’s the bar: games so fun and accessible that the tech disappears behind the experience.
A decentralized blockbuster has to clear that bar—then quietly deliver ownership that actually lasts.
Fun first, chain second. If the game isn’t great, nothing else matters. We’ve already seen what happens when tokenomics overshadow gameplay: Axie Infinity slashed rewards to avoid an in-game economy “collapse” after SLP inflation cratered value. A watershed title must win on retention and moment-to-moment fun, with ownership as a bonus power-up, not the core loop.
Make ownership invisible at signup. Onboarding has to feel like any normal game. It should be simple: sign in and play—no extra steps.. Mainstream gamers still find wallets, NFTs, and seed phrases confusing, so hide that complexity. Use account abstraction (ERC-4337) to turn clunky crypto wallets into smart, game-ready accounts. Practically, that means: passkey/social logins instead of seed phrases, gas covered by the game or paid in tokens, and one-click purchases that bundle all the approvals behind the scenes. It’s the tech that makes “sign in → play” possible while keeping on-chain ownership intact.
Make items last beyond servers. If your gear only exists on a company’s servers, it can disappear when those servers or licenses do. Put the important bits—who owns it, how rare it is, and what it lets you do—on a public blockchain, and store the rest in decentralized storage. Lean on open standards (ERC-721 / ERC-1155) and best practices so your items and identity keep working even if a studio shuts down.
Ship studio-grade trust & safety. Gamers won’t move to weaker security. The FBI’s IC3 2024 report documents massive scam and fraud losses, and U.S. authorities have tied multiple bridge thefts (including Axie-adjacent exploits) to Lazarus Group. Treat security like a launch-blocking feature: audits, monitoring, incident response, and clear abuse policies—plus familiar anti-cheat/anti-bot tech on the game side.
Empower creators—without recreating pay-to-win. Creator economies are the soul of modern hits (think Minecraft’s user-generated content and Fortnite Creative modes), but openness must come with guardrails: pragmatic interoperability (shared schemas/APIs across related modes), anti-botting/anti-fraud, and transparent drop probabilities to keep things fair.
Why decentralization belongs in the center of gaming’s future
Players invest real life here. With hours per day across massive, diverse audiences, games are where people create, connect, and compete. If a medium is bigger than film + music combined, its participants deserve agency and durable value, not just licenses.
Studios benefit, too. Open, player-owned economies can expand the total addressable market via UGC, secondary markets (with studio-defined fees/royalties where appropriate), and community-led growth—if onboarding is trivial and safety is visible.
The market needs a new S-curve. With growth moderating and budgets rising, models that reward creation and keep worlds alive beyond a single release cycle, are a strategic hedge.
What to watch for next
A breakout “game-first” title that hides crypto under the hood, ships on mainstream stores, and lets ownership feel better than the status quo.
Frictionless wallets at scale (passkeys, recovery, gas sponsorship) baked into major launches—erasing the onboarding cliff OneSafe highlights.
Clear, measured security posture, with public audits, threat modeling, and Web2-level trust & safety to match the FBI/IC3 reality players read about in the news
Better market telemetry, e.g., DappRadar’s category share and UA benchmarks—so teams balance fun, economy health, and safety over hype cycles.
Final Thoughts
If there’s a throughline to all of this, it’s simple: the next era belongs to the teams who ship a great game first—and quietly make ownership, onboarding, and safety feel invisible. Pair blockbuster-grade fun with passkey logins, on-chain permanence for the stuff that matters, and studio-level trust & safety, and you unlock a world where time spent can become value kept.
That isn’t about coins; it’s about rights—portable items, durable identities, and creator economies that don’t collapse when a server does. The first studio to nail that playbook won’t just win a market; it will set a new norm for how games treat the people who make them worth playing. After a decade of renting, it’s time to own—gamers deserve better.