As a child, I used to flip through a family photo album to see my relatives whom I had not seen in real life.
At that time we had film cameras only, so the number of photos was not so large.
Time has passed and currently, let's say, almost everyone owns a camera or a smartphone with a camera, or even both.
Given that, the size of my photo album increased significantly. However, I think it's not just for me.
Once my friend and I decided to recall an event we both attended. We took my photo album and tried to search there.
At that time my album kept more than 30 thousand items inside. That search process looked like this
Of course, we didn't find anything. Therefore, I started looking for a solution to be able to search in
I decided to use
Please note, that they were selected solely based on the author's criteria, and there is no aim to advertise to anyone.
Then I started using it...
What I discovered in a flash is that current
But that wasn't the only problem.
I realized that I need __Multimedia Organizer__as well.
Unfortunately, I didn't find a
That's why I started creating my
Honestly, I didn't expect that it would be so hard and in the meantime so interesting.
Design Thinking
The first product I was thinking about was "FVA Tool Set". Subsequently, another product came to my mind. As a result, a Product Line came about.
- "Hold on, you started from thinking of products, right?", - you will ask me.
- "Nope, I started from... It was ages ago and a whole
history is quite big. Being a developer, I started from coding". - "Was it a good idea to start from coding?", - you will ask me.
- "Again no. I would have started from Design Thinking if I was familiar with it."
Design Thinking is a process of preparation, which consists of seven stages of creating a product:
- Empathize-who, goal, do Here you need to create an artifact called "Empathy Map" with a formula - who, goal, do;
- Empathize-see, say, do, hear Here you need to create an artifact called "Empathy Map" with a formula - see, say, do, hear;
- Empathize-think and feel Here you need to create an artifact called "Empathy Map" with a formula - think and feel;
- Define: Problem Statement Here you need to describe a problem based on the "Empathy Map";
- Ideate Here you need to have a list of raw ideas to explore. There are also other stages not mentioned here.
High-level product documentation
Once I came up with product ideas to implement, I realized that a set of documentation artifacts to keep high-level product knowledge had to be established.
Value Propositions
The first artifact to consider was Value Proposition. which has the following components:
- Mapper for Products and Services to Customer Jobs;
- Mapper for Gain creators to Gains;
- Mapper for Pain relievers to Pains;
- One Pager with Value Proposition.
Business Model Canvas
The next artifact was Business Model Canvas. I downloaded a template
- Key Partners to answer the questions: Who are the key partners? Who are the key suppliers?
- Key Activities to answer the questions: What are the main tasks that the company must do well to deliver its value?
- Key Resources to answer the questions: What are the most important physical, financial, intellectual or human recourses the company has?
- Value Propositions to answer the questions: What value do we deliver to the customer? Which customer needs do we want to satisfy?
- Customer Relationships to answer the questions: What type of relationship does each of the customer segments expect us to establish and maintain with them?
- Channels to answer the questions: Which channels do our customer segments want to be reached through? How do we reach them now?
- Customer Segments to answer the questions: Whom are we creating value for? Who are our most important customers?
- Revenue Streams to answer the questions: What value are our customers willing to pay for? What do they currently pay for? How do they pay? How would they prefer to pay?
- Cost Structure to answer the questions: Where do the costs come from?
Product Vision Board
The third artifact was Product Vision Board. I downloaded a template
- VISION to answer the questions: What is your purpose for creating the product? Which positive change should it bring about?
- TARGET GROUP to answer the questions: Which market or market segment does the product address? Who are the target customers and users?
- NEEDS to answer the questions: What problem does the product solve? Which benefit does it provide?
- PRODUCT to answer the questions: What kind of product is it? What makes it stand out? Is it feasible to develop the product?
- BUSINESS GOALS to answer the questions: How is the product going to benefit the company? What are business goals?
Competitive Analysis Matrix
The last artifact in High-level product documentation was the Competitive Analysis Matrix I filled in the following rows for several products:
- Vision with Goal and Target segment;
- Marketing with Pricing and Unique value proposition;
- End-user support with Trainings, User guide and Help desk;
- Features.
Product from a user perspective
As soon as high-level product documentation was ready, I decided to go deeper with more detail from the user's point of view.
Persona
The first artifact I created was Persona I downloaded a template
- PICTURE & NAME to answer the questions: What does the persona look like? What is his/her name? I chose a realistic and plausible picture and name.
- DETAILS to answer the questions: What are the persona’s relevant characteristics and behaviors? I wrote in demographics, such as age, gender, occupation, and income; psychographics, including lifestyle, social class, and personality; and behavioral attributes like usage patterns, attitudes and brand loyalty.
- GOAL to answer the questions: What problem does the persona want to solve or which benefit does the character seek? Why would a persona want to use or buy the product?
User Journey and User Scenarios
Then I tried to restore the user's way to achieving the goals. And I came up with User Journey.
To show the value of the product, I created three user scenarios and posted them on YouTube. Please see the reference to watch them.
Stakeholders
Honestly, a bit later I realized that end users are not the only target audience for this product. And next artifact - Stakeholders - came into sight. It looks like a table with the following columns: Group, Stakeholder Role, Concerns, and View. Table rows contain as follows: End users, Suppliers and Team members.
Product requirements
Having defined everything from the user's point of view, I started thinking about what exactly the product will implement.
Questionnaire
Having no clue what is important for the user and what is not, I created a
Capabilities
Having gained an understanding of user needs, I started describing
Features
Having the capability list defined, I started preparing features. They represent significant, central functionality of the final system. I put them into the table with the following columns: Name, Clarification, and Business Value. The feature set helped me to create a project plan and a road map.
Functional Requirements
Last but not least step in defining product behavior was a list of Functional Requirements, that define system detail behavior. I settled them into the table with the following columns: Name, Architecture complexity, Business Value, Component, Phase, and Feature ID.
Product development documents
Product Road Map
I believe Product Road Map is the most important document for a product at the development stage. I downloaded a template
- DATE with Release date or timeframe;
- NAME with the Name of the new release;
- GOAL with The benefit a product should provide;
- FEATURES with High-level features necessary to meet the goal;
- METRICS with Metrics to determine if the goal has been met. Columns there are the product's different versions.
On the top of that, it is quite convenient to keep an