Why is Starbucks Korea Doing So Well Despite the Pandemic?

A single customer decided to buy a bunch of americanos (roughly $1071 worth) just to buy 17 "summer bags" that was launched by Starbucks Korea. This event just to show how Starbucks Korea succeeds in bringing customers to their doorstep despite the pandemic. Here is why I think this phenomenon was possible. It's easy to order with the launch of "siren order" application. The resale value of these "complementary bags" is explosive. Once sold, never resold again. It also created a third market where people sell their stickers and send them to other people.