Why Starting Your Growth Strategy with Channels is Stupid

Most acquisition strategies start with channels and where to spend money — like ads, social media, and SEO. Organizations built around channels are prone to neglect important parts of the customer experience and instead focus on their own initiatives. This often leads to less collaborative culture, inconsistent messaging, and ultimately less value for customers. The secret of successful acquisition lies in systematic segmentation based on a “customer first” mindset. Join Growth Academy and learn growth strategies to acquire and retain customers from leaders at Google, Amazon, TikTok, Spotify, Skyscanner and more.