Why Tech Brands Should Worry About Storytelling

A professor at Stanford’s Graduate School of Business had his students make a one-minute pitch to their classmates supporting or opposing the proposition that non-violent crime is a serious problem. The results were eye-opening. 63% of the students remembered the stories told while only 5% remembered a statistic. An engaging story won’t only grab the attention of the reader but it’ll also move them to action. This is the kind of effect you want your stories to have on your customers.