Why the Apple Watch Outsells the Entire Swiss Watch Industry

By 2020, Apple Watch had shipped 30.7 million units worldwide, compared to 21.1 million for all Swiss watch brands combined. The Apple Watch is one element of a broader strategy for Apple to be the data backbone of healthcare. Apple has applied its vaunted design skills to make the Apple Watch a leading wearable. The Watch is useless as a wellness device without healthcare apps that Apple has been developing, such as an ECG app and irregular heart rhythm notification feature that Apple released in December 2018.