Will The Customers Like This Feature?

Analytics needs to be an essential first port of call in any conversation about features. Scott Middleton Scott is the CEO and founder of Terem, Australia’s leading tech product development firm. He says quantifying the number of customers the feature or functionality will serve will help you understand what customers want and how many people will benefit from the new product. He suggests that if you have a new product or major new feature, then you still need to ask: how many customers will this feature reach or impact?